Holland Film News, the Dutch trade magazine for cinemas, came up with a campaign that celebrates the memories of going to the movies by using the hashtag #CelebrateCinema. By celebrating cinema memories, the general public will hopefully become aware of the power of movies and cinemas.
This initiative is backed by The Big Picture, the leading international cinema advisers, who are advocating the use of #CelebrateCinema to cinemas globally.
The campaign offers an opportunity for cinema exhibitors, movie distributors, producers, movie makers and everyone involved in the movie industry to participate in spreading the positive message and celebrate cinema. See the page Join Us.